Advancing Together · Winning the Future — DNE LASER Global Partnership Journey

On 13 November 2025, just one day after the grand opening, DNE LASER welcomed global distributors to the Foshan Intelligent Manufacturing Base for the Global Distributor Conference. Representatives from dozens of countries and regions came together to explore emerging growth opportunities with DNE LASER’s core leadership team.

The conference brought together DNE LASER’s global leadership team and international distributors for a forward-looking discussion on strategy, innovation, and future collaboration. In the keynote session, Dr. Song You, President of China & APAC Bystronic Group and CEO of DNE LASER, outlined the company’s global roadmap under its renewed brand identity. He emphasized that DNE LASER’s new turquoise brand image represents “growing from maturity into new birth” and reflects the company’s mission of Driving New Eras.

In alignment with Bystronic Group’s dual-brand strategy, DNE LASER and Bystronic complement each other across global markets. Backed by the supply chain strength of the Foshan Intelligent Manufacturing Base, the company is accelerating its worldwide reach. Dr. Song You, joined by Deputy CEOs Arvin and Eileen, also shared insights on product strategy, channel development, and global service enhancement.



Distributor representatives from Finland, the United States, Türkiye, and India took the stage to share their long-standing partnership stories with DNE LASER. 

During the conference, authorization certificates were presented to several partners, and the clear positioning of DNE LASER following its independent brand operation has further strengthened their competitive confidence.

In the afternoon free discussion session, distributors engaged in open dialogue on various topics. The atmosphere was enthusiastic and constructive, reflecting a shared commitment to deepening global cooperation.

The successful host of this conference marks a significant upgrade in DNE LASER’s global channel strategy following its independent brand operation. Supported by the production capacity of the Foshan Intelligent Manufacturing Base, a clear dual-brand position, and a comprehensive partner empowerment system, DNE LASER is building a global ecosystem defined by shared value, shared resilience, and shared capabilities. As Dr. Song noted in his closing remarks:“With solid innovation and open collaboration, we will work with our partners to write the next chapter of DNE LASER's global story.”