DNE LASER Presents New Brand Identity and Laser Innovations at BIEMH 2026

Expanding Global Presence

March 2, 2026 — DNE LASER unveiled its newly upgraded brand identity and core technologies at the BIEMH 2026 in Bilbao, Spain.

This marks the company’s first European appearance following its brand upgrade announced in November 2025, as well as its first international exhibition of 2026, signaling a new phase in DNE LASER’s global expansion strategy.

The BIEMH is organized by the CECIMO and takes place every two years. As Spain’s largest and Europe’s second-largest machine tool exhibition, BIEMH serves as a key international platform for technology exchange, product innovation, and commercial collaboration in the global machine tool and metalworking industries.

DNE LASER’s participation at BIEMH carries strategic significance — it represents the brand’s first showcase in Europe after its global rebranding and an important step in strengthening its presence in the European manufacturing market.

On November 12, 2025, DNE LASER officially launched its brand upgrade during the opening ceremony of its Global Intelligent Manufacturing Base in Foshan, China. The event introduced a new teal brand identity, symbolizing growth and transformation, while reinforcing the company’s mission: “Driving New Eras.”

With DNE LASER established as the core of its global brand strategy, the company is accelerating its international positioning. The debut at BIEMH provides European customers and industry partners with a direct look at DNE LASER’s renewed brand vision and technological capabilities.

At the exhibition, DNE LASER presented laser processing equipment and integrated solutions tailored to the needs of European manufacturers, backed by 17 years of expertise in core laser technologies.

The highlight of the showcase was the D-SOAR high-power fiber laser cutting machine, an upgraded platform recognized with the “Overseas Pioneer Award.” Trusted by over 3,000 customers worldwide, the D-SOAR series is engineered for stability, performance, and long-term reliability.

Key technical features include:

• Mortise-and-tenon welded machine bed, delivering exceptional rigidity and consistent cutting quality

• Aerospace-grade die-cast aluminum gantry, enabling optimal balance between speed and precision

• Proprietary patented cutting head, ensuring superior beam quality and enhanced cutting capability

• Independent dust extraction system and constant temperature & humidity electrical cabinet, improving operational stability while supporting environmental performance and equipment longevity

Together, these innovations provide manufacturers with a highly stable, efficient, and intelligent laser cutting solution for modern metal fabrication.

  DNE LASER’s appearance at BIEMH with its renewed brand identity represents a key milestone in the company’s global development strategy.

Looking ahead, DNE LASER will continue leveraging the production capacity and technological strengths of its Foshan Global Intelligent Manufacturing Base, focusing on continuous innovation in core laser cutting technologies. Through more competitive products and comprehensive solutions, the company aims to further deepen its engagement with the European manufacturing sector.

By participating in leading international exhibitions such as BIEMH, DNE LASER will also continue to strengthen collaboration with global industry partners, supporting the intelligent and sustainable transformation of manufacturing worldwide and contributing to the growing global influence of advanced manufacturing from China.